At CharlottesvilleFamily Life & Home Magazine, we believe in the power of community and the importance of supporting those who serve our community’s children. That’s why we’re excited to share our CharlottesvilleFamily ‘Doing Good’ Marketing Grant, dedicated to amplifying the voices of local nonprofits that are making a positive impact in the lives of children in Charlottesville-Albemarle and the surrounding communities. Read on to learn more about 2024 Doing Good Marketing Grant finalist, LilyPads Housing,
LilyPads Housing
LilyPads is a non-profit organization working to bring greater housing options and more holistic support to UVA Children’s Hospital families. We provide free, short-term housing in volunteer host homes and donated apartments for out-of-town families traveling to receive care for their children at UVA Children’s Hospital. The compassionate, ‘home away from home’ experiences that we provide bring emotional and financial relief to families in need. We also understand that housing isn’t the only obstacle that families face during their medical stay. We also provide additional holistic support for families, such as childcare, sibling activities, meals, groceries, transportation, haircuts, toiletries, and other self-care activities & items.
LilyPads Housing serves families regardless of age, diagnosis, race, ethnicity, citizenship, religion, income level, gender identity, sexual orientation, or ability. We work tirelessly to improve access to medical treatment by providing a safe, caring place to call home during a difficult time. We host people from all over the country and enable them to receive the care they need.
LilyPads Statistics
In 2023:
- We provided UVA Hospital families with 521 nights of free lodging that saved them over $78,000 in hotel costs.
- 89% of the families that we served did not qualify for other housing assistance.
- 64% of our families live more than 100 miles away.
LilyPads Marketing Goals
We would really appreciate the opportunity to learn how to:
- Strengthen our social media presence and engagement, especially on Instagram;
- Build better brand awareness locally and throughout the state;
- Optimize our website’s SEO to rank higher in search results and increase website traffic; -Build our subscriber list and utilize our Mailchimp account to set up email automation that will help us amplify our message and increase donations; and lastly
- Partner with more local businesses for mutual benefit.
Read about each of our four finalists and cast your vote today!
